I've spent nearly 20 years in real estate development. Now I work for the people behind the projects.
I'm Rachel Lasry, an owner's representative for commercial and residential projects. Nearly two decades on the developer side taught me how projects actually get built, financed, and delivered. Now I put that to work for you.
Tell Me About Your Project
You're great at what you do. Construction just isn't it.
Once a project starts, you're fielding calls from architects, engineers, contractors, and designers. Everyone needs something. Decisions pile up. And when you're not living and breathing it every day, small issues quietly become expensive ones.
What changes everything is having someone fully present on the project. Someone the team knows is watching. Someone who shows up, asks the hard questions, and makes sure the work reflects what was promised.
Think of me as your point person on the project.
I oversee your project on your behalf, whether it's a commercial build, a ground-up development, a renovation, a new home, or an apartment overseas. I coordinate the team, keep things moving, and make sure every decision lines up with what you actually want.
I'm not the GC and I'm not the project manager. The GC builds. The PM handles logistics. I represent you. That distinction matters more than most people realize.
Learn more about the role →I didn't learn this from the outside. I lived it for nearly 20 years.
I went from mortgage underwriting to COO of a development and investment company, managing everything from land acquisition and construction financing to investor relations and project delivery. I scaled the equity investment side from 3 deals a year to 50 at its peak.
I know how contractors price, where budgets carry extra margin, and what lenders need to see. But this work isn't just about the build. I spent years as the central point of contact between investors, sponsors, attorneys, lenders, and families with real money on the line, keeping complex deals moving with patience and genuine care for the people involved.
The development expertise and the relationship skills. That's what I bring to every project now.
Read the full story →$700K+ saved on a single project.
I brought in an outside vendor for woodwork and glass instead of going with the GC's default. After vetting the quality and working through the logistics, the savings were over $700,000. One example of what this experience makes possible.
I work best with people who are busy building something of their own.
Commercial Investors & Developers
Building new or repositioning an existing property. You need someone who manages the build with the same discipline you brought to the deal.
Business Owners with Construction Projects
Building or renovating a facility for your business. Construction isn't what you do. I step in so you don't lose months navigating it.
Americans Building in Israel
Distance, language, unfamiliar process. I provide hands-on coordination so your project moves forward whether you're there or not.
High-End Custom Residential
Selectively available for significant custom home builds where the scope calls for dedicated oversight.
Prospect Vines
165-unit townhome community plus clubhouse. Full lifecycle from approvals through closing on each unit.
Nexus Tower
Commercial office built on top of an occupied building. Three architects coordinated. First covered parking concept in the area.
Dual Wedding Hall
First-of-its-kind dual venue, charity-deductible, built from scratch. Acoustic engineering to finish selection.
Every project I take on, I treat as though it's my own. Not in name. In effort, in attention, in how much I care about how it turns out.
You're not hiring someone to check boxes. You're getting someone who treats your project the way you would if you had the time and experience to do it yourself.
I'd love to hear about your project.
Still planning or already mid-build, tell me what you're working on. If it's the right fit, we'll move quickly.
Tell Me About Your Project